It is hard to imagine that cigarettes and lies have any connection with animal feed - but if you look closely at the advertising tactics of some foods, look closely at these ingredients in pet food - you'll find cigarettes, lies, and food fits perfectly together.
To give you an example of communication, we are looking carefully extremely popular Cat Food, which is sold in every grocery across the country. PET food manufacturer is one of the most popular and largest producers of animal feed, selling cat and dog food across the world. I can not give you the pet name of food, so I came up with a name, and I have to change some wording from the information provided on PET bag of food. But, and this is really great, but (T), the ingredients provided below the actual composition of cat food real. And dog owners - the same techniques used for dogs.
I use a pet name to claim food 'Yummy Good - Seafood Dry Super Cat Food "instead of the actual name of cat food. Like many pet foods on the front Yummy Good Super Seafood Cat Food bag photograph the most beautiful cat you've ever seen - his coat almost glows in the picture. Bright big eyes, mischievous face - this cat looks the picture of health. Your eyes instinctively drawn to the picture. Right above you will notice the name of pet food, Yummy good, with a big red heart next to it. 'Yummy' and the heart leads you believe this cat food not only delicious, but why did you give love, to feed him. Under a beautiful picture of Super Cat, you'll notice 'seafood with ocean fish, albacore tuna, salmon, crab and Flavors. And you think,' wow, look at all the fish in this cat food ... It's So Healthy! To seal the deal, you read "100% Complete Nutrition" and "Healthy Omega.
'This must be more food for my cat ... All these different kinds of fish, complete nutrition, Omega, and it is Yummy! You pull the bag of Yummy Good Super Seafood from the shelf, and be a good parent, PET, have you read a bit more about it on the back of the bag. Did you read that this food offers a "Healthy skin and coat promotes Omega Essential Oils', 'Clear Healthy Vision supported by vitamins and minerals',' a healthy immune system has a complete nutrition" and "Strong, lean muscles maintain a high quality protein '. Sold! "Oh My Cat Is Gonna love me for it!
While you might think you discovered this cat food natural process of buying, it really cleverly scenario sale. This is exactly how most pet owners decide on a brand cat or dog food, unsuspecting members of the consumer / food sales process. Owners of animals is led ably script path - inadvertently purchasing and feeding their pets popular brands of cat or dog Foods assuming the best meals are provided on their pets.
Now let's look at the actual components of one of the most popular Cat Foods in the U.S. - food I renamed Yummy Good Super Seafood. First, you should know that ingredients listed on pet food labels are listed according to preliminary Cooking Weight - heavy to light. Thus, the pre-cooking weight in the first five or so ingredients are the most difficult and the majority of food products. Knowing that, here the first five ingredients of a real cat food sold in stores throughout the United States, that I changed the name to Yummy Good Super Cat Seafood food: corn, corn gluten meal, poultry by-product meal, meat and bone meal, animal fat preserved with mixed-tocopherols (form of Vitamin E).
* 'Corn' is the first ingredient - no seafood there and corn almost no nutritional value for cats and dogs.
* 'Corn gluten meal' is the second ingredient - gluten is often used as a binder or thickener feed. No seafood again and no nutritional value for the pet.
* 'Poultry adverse food' is the third ingredient ... Hmmm, still no seafood. Byproducts of animal parts, which are considered unfit for human consumption, sorting of garbage in the meat processing industry. Birds of animal by-products consists of pieces of chicken feet and turkey heads, providing virtually no nutritional value for the pet.
* 'Meat and bone meal' is the fourth component. What? Still no seafood? Meat and bone meal, if you can imagine, this is even worse, PET ingredient of food than by-products. This substance debris from nothing, and all animals - things like euthanized sick animals, diseased animal tissue, or even expired grocery store meat. As you might guess, it provides little to no nutritional value of animal (cat or dog).
* And our fifth ingredient is' animal fat preserved with mixed tocopherols. When the chicken feet, turkey heads, cow intestines and expired grocery store meat is being prepared (in polyethylene food industry this is called service provider), the fat that rises to the top of feed ingredient is animal fat. PET-owner (and even pet food manufacturer) does not know what kind of animal fat comes from and what is worse, it's common PET food ingredient has been identified FDA, the most likely to contain pentobarbital (the drug for euthanasia of animals). In other words, you can largely assume that the feed ingredient of animal fat contains euthanized animals and drugs were used before the end of his life. Again, seafood and almost no nutritional value for the pet.
This is perplexing - the majority of the actual cat food (the first five ingredients) that I renamed Yummy Good Super Seafood - contains no seafood. Of course, in the next five ingredients are "good things. Well, let's see ... here in the next five actual ingredients of a popular cat food with Seafood in the title:" soybean meal, animal liver flavor, phosphoric acid, calcium carbonate, salt ". Still no seafood. In fact, not a quality cat food is available in ten ingredients! first ten ingredients make up the vast majority of feed eye ", while Cat Food would be about 85%. Thus, the largest majority of the extremely popular cat food I renamed Yummy Good Super Seafood Cat Food contains no seafood and provides almost no food for cats. It is not until the twelfth ingredient in the list, we find that the name implies - Seafood - and this is directly in front of the artificial coloring of cat food.
Think about that, but for a moment. Think about the weight of food coloring is used to color Easter eggs. A few drops of coloring you put in the water - think about how these few drops of food coloring weigh. Now imagine a piece of salmon or albacore tuna, which weighs slightly more than a couple of drops of food coloring. Here's how a lot of seafood in this bag of cat food.
Amazing is not it? And remember that the actual ingredients of cat food that is sold in every grocery store across the country, feed, which I assure you will be recognized by every owner of an animal USA. Cat food, which promotes the seafood in the title, containing probably far less than one small piece of albacore tuna or salmon in a ton or more cat food. Stern, which claims "A healthy immune system supports the complete nutrition" and "Strong, lean muscles maintain the high quality protein," when in fact there is only Sliver of high quality protein / nutrition in food.
As surprising as it may be, all this is perfectly legal and common practice in the food and treat animals. It's just advertising. Existing regulations feeds allow "unconditional claim, directly or indirectly" meat food products. Misleading yes, but nothing new to advertising.
Twenty years ago, the tobacco industry sold almost the same story with consumers. Like this feed arguing ocean fish, albacore tuna, salmon, crab and Flavors', Camel cigarettes for example, were such slogans as "Slow Down - Pleasure Up ',' More doctors smoke Camels than any other cigarettes" and "For Digestion's Sake - Smoke their camels.
The tobacco industry got into their game, but the feed continues, after some of the exact steps that worked so well on cigarettes. Former effective tobacco marketing methods such programs as the continuity of tobacco rewarding loyal customers 'Camel Cash "and" Marlboro Miles' to exchange for coupons or stamps to wear T shirts and hats is commonplace today with pet product consumers. To create a stronger relationship with smokers, tobacco companies sponsored sporting and entertainment events. Pet Food Industries have taken another step forward. Not only all the major events of PET makes pet food name (marketing by association with the best dogs and cats in the country, in particular brand of feed), but almost every veterinarian graduating in the last twenty years has been affected by food corporate marketing. Veterinary students up to date, almost every veterinary college in the United States is usually taught the dog and cat food manufacturers feed - food classes, based on the fact that every manufacturer wants them to know, and no animal nutrition based on unbiased science and research. Twenty years ago it would have been similar to the RJ Reynolds employees teaching third year medical students respiratory function classes.
Pet food even joined the TV show Game World. Auditions already started "getting Meow Mix Game Show 'to air on Game Show Network in November 2008. He is known as" Branded Entertainment "; advertising tactic that has been widely used for many years.
Twenty-plus years ago tobacco advertising also controls the media. Many of the closed-door meeting was reported in the period between the major television, radio and print media with tobacco indicating things that are bad "Press" will be frowned upon, and tobacco would consider lifting millions of advertising dollars available to media companies must be bad published news stories. For many years, this tactic prevented consumers learn the truth about tobacco risks. Today we can only assume the media turn a blind eye to rendered euthanized animals and dangerous chemical preservatives to be common to many pet foods is associated with the same strong-arm tactics. Mil. feed the dollar plus advertising budgets, provided fodder to high returns ( "cat seafood 'food made with grains and products provides a much more profitable than" seafood' cat food made with real seafood) continue to pet owners in the dark.
How much influence the ads PET food? In 1989, the Surgeon General's report on the impact of cigarette advertising stated that "familiarity advertising and promotion of tobacco can contribute to an environment in which tobacco use is perceived by users to be socially acceptable, at least less socially objectionable and less hazardous than it really is. Study after study has proven false advertising of cigarettes benefit consumers of risk factors associated with smoking. In fact, many studies of tobacco advertising effects on consumers led to the eventual end of tobacco advertising.
No one knows the true impact of food advertising has on the health of animals. No study has never been done. But the example above - with one of the most popular Cat Foods in the country, cat food, which promotes the 'Seafood' in the title and oceanic fish blazons', albacore tuna, salmon, crab and Flavors "in front of tags (and knowing that this cat food unimaginably tiny amount of seafood actually in it) - you can imagine the impact on the health of cats. This was proven with cigarettes the power of advertising, and this is proved from the main feed, when such inferior cat food is the leader in sales of food for cats. Introduction PET food advertising and promotion certainly seems to contribute to the environment that these foods perceived as healthy and premium.
Inform smokers today, at least, they make them smoke or not smoke decisions based on science, not manipulating advertising. Pet owners are not accorded the same privileges. Pet owners continue to unknowingly purchase cat and dog food ingredients which can not match the advertising claims. Remember that even if the PET food label says Yummy or Seafood or even super, the list of ingredients may tell a different story. In front of the bag or can feed just marketing, it does not give "petsumer" sufficient information and / or audio information to judge the actual quality of the food, which is available in pet food.
Prior to misleading advertising PET food outside the law as cigarette advertising was, pet owners should read the ingredient list, understand a few common definitions PET ingredient, and ask a few questions PET food manufacturer. In short, look at dogs and cats, and foods that contain no by-products, no meat and bone meal ', no' animal fat, and make little mention of cereals (corn, wheat, soybeans). Call-manufacturer and if you ask any ingredients occur outside the United States (to avoid foods that use Chinese imports) and to obtain assurances that the quality of meat is the person class. There are many quality foods there, pet owners should look a little further, but the reward for the health of your pet much exceed the minimum effort to find them.
